It was 20 months before the Xbox 360 dropped its price. It maintained its launch price of $3 – 400 (depending on what hardware you opted for) for that entire length of time. The PlayStation 3 on the other hand lowered its price only seven months after its launch, though granted it was the more expensive console at its launch. According to Activision Blizzard CEO, Bobby Kotick, we might not have to wait so long for such a price drop with these next generation consoles.
Kotick explained of Sony and Microsoft, "They've made more investments in the back office than ever before. I think you've got lots of efficiency in manufacturing costs that could potentially drive hardware prices down sooner in the cycle. There's no indication, from our perspective, that you're going to see anything other than a very successful next seven or eight years."
This could be good news for gamers strapped for cash who need to wait for the consoles to reduce in price before getting their hands on the next generation gaming machines. It's hard to say exactly when price cuts will come, but we certainly wouldn't be surprised to see them within the first year. Both the Xbox One and the PlayStation 4 have seen incredible quantities of pre-orders prior to their launch dates, and yet with the negative press surrounding Microsoft and the Xbox One's lower resolution gameplay, we could see a slash in the cost of the Xbox console in order to shift more units from the shelves in the near future.
Will you be waiting until the prices come down to place your order for a next generation console? Or have you already signed up to receive your console of choice?
Article by - Rebecca Waterman
Insert Date: 11/07/2013